Friday, 23 July 2010

The Hills Have Eyes Promotional Package (Horror/Thirller)

I have chosen to annalise The Hills Have Eyes promotional package as the genre of this sequel is Horror and Thrill. The genre of our teaser trailer is Horror and Thrill and i think annotating The Hills Have Eyes film poster, The Hills Have Eyes Two film poster and The Hills Have Eyes trailer will defiantly improve our ideas. The reason why I'm not annotating a The Hills Have Eyes film magazine front cover is because one was never made so there isn't one to annalise.

The Hills Have Eyes Two Film Poster


This is the film poster for The Hills Have Eyes Two. Comparing this film poster to other film poster that you have seen previously you can see that it is very simple, with no billing block, actor or actress's titles, and the tag line hasn't even been printed on this one. One of the reasons why this film poster has been designed this way is because it is continuing on from another film, so the poster has been simplified because anyone who has watched the previous film will know what it is about. Also having it simplified creates a lot of mystery to the film and makes the viewer question whether the film will the similar to the first The Hills Have Eyes. The colours that have been used in this film poster are very dull but warm colours. Having this contrast helps the main image stand out more, as the warm oak colour is more in the center of the image where the two figures are. This straight away draws the viewers eyes to the two figures and as this is really the only thing on the poster that represents the film it has a good impact on the viewer. The main image of someone being dragged across a desert does actually relate to the previous The Hills Have Eyes film as the film is based in some desert in America. I think this main image defiantly makes the poster a lot different to any other film poster as it doesn't actually show any one's faces. Also the target audience for the previous film was for people who enjoyed watching violent horrors and having an image where someone I'm dragging someone else defiantly would appeal to their target audience. This builds up the tension and suspense for the viewer as they don't know who's in the film, also not having the titles of any actors or actress's also adds to this effect. Overall i think The Hills Have Eyes Two defiantly reaches its target audiences using the colour contrast and the main image. Having a simplified design for the film poster makes it very different from other posters and stand out more.


The Hills Have Eyes 2 Film Poster
This is The Hills Have Eyes film poster. As you can tell this film poster is a lot different to The Hills Have Eyes Two poster. Even though there still isn't a Billing Board or any actors or actress's titles the layout, main image and the colour scheme is quite different. Firstly the Tag Line that has been used is 'The lucky ones die first' implies that this film is defiantly is a Horror or a Thriller and maybe includes strong violence from the dieing part of the Tag Line. The main image used in this film poster is a girl's or women's face being pushed down on the floor by someone with a really dirty hand and finger nails. By not showing the viewer who the person is pushing the women down creates suspense and excitement which would persuade them to go and see the film. As the girl's face is expressionless it makes me viewer question whether she is actually scared or not. It confuses the viewer about what the film might actually be able so it would make them want to see the film more so they get a better understanding. The colour contrasts goes from light to dark from the top of the film poster to the bottom. This contrast between dark and light would represent the change that happens in the film, where it stars of with a normal family going on holiday to them being stuck in the desert and these people trying to kill them. This contrast would make me viewer wonder what the change in the film would be and build the excitement up for when they see the film. Overall I think this film poster of The Hills Have Eyes comes across as a horror or thriller film but at the same time it questions the viewer what exactly the film is about which is a good thing because it makes them want to go see the film. The main thing that creates this confusion is the contrast in colours and the main image. Therefore the poster clearly fits its purpose.

The Hills Have Eyes Film Trailer

This is a trailer of the filmed called The Hills Have Eyes. The trailer starts off with the producers logo, but have added a sepia effect. This effect represents the background behind this film which is explain in the next shot. The next shot looks like a nuclear bomb being dropped which is followed by a shot with the text "between 1949 and 1992 The United states Government Conduced 331 Nuclear Tests In The Desert Of New Mexico". A few shots of things being bombed is then shown and another blank shot with text on then says "Radioactive Fallout Contaminating and Mutated All Living Things Within 1,300 Square Metre". Having this as the opening for the trailer make sit seem more realistic for the viewer which makes the whole trailer more thriller and exciting. The trailer then shows a few other various shots of things being blown up and mutated babies. During the start of the trailer to this point a siren noise is being constantly played. Combining the noise of the siren with the images and text shown this creates tension for the viewer as it leaves them wonder what this has to do with the film and these images of these mutated babies would slightly frighten them. The whole mood of the trailer then dramatically changes as the next shot is of a van driving in the desert. The van is filled with a normal family going on their holiday where they seem to be lost. They stop off at a petrol station in the middle of the desert and ask for directions. then family then carry on driving through the dessert. Over these shots is a Mommas And Poppa's song being played which helps set the relaxing jolly holiday spirit. During these shots an establishing shot of the car driving through the desert is shown, this shot explains to the viewer how big this dessert is compared to the car. These shots set the mood and relax the viewer so when the mood dramatically changes it would create more tension and excitement for the viewer. The mood of the trailer is then changed again when the music stops and it seems like the tape of the trailer is stuck on the shot of the man from the petrol station. you then see a close up shot of some spikes appearing out of the ground and puncturing the van. The van then skids and crashes into a rock. you then hear a big smashing noise which alerts the viewer that something is wrong. Having no sound during this bit emphasizes that fact that these people are in danger. A close up shot is then included of the spikes being removed which proves that someone or something has intentionally damaged the family's van. The trailer then cuts to a mid shop of one of the members of family trying to get signal on their phone. During this shot you can hear a phone beeping which makes it clear to the viewer what the man is try to do and a repetitive guitar strum noise starts. This guitar strum alerts the viewer again and warns them that something bad is about to happen. This creates excitement and tension for the viewer as they wonder what is going to happen next. A point of view shot is then used as if someone or something is watching the man and his wive from a distance while they are trying to get signal. This creates suspense for the viewer as they wonder what this thing is watching them and whether they were the ones who punctured the vans tires. A series of short cuts are then used showing the family sitting around and talking. Using fasts cuts emphasizes to the viewer that these people are in danger and something is about to happen to them. An over the shoulder shot is then used from someone in a red hood watching the boy in the family walking through the dessert. This shot assures the viewer assumption of someone puncturing the tires. You then see a close up shot of the boys shocked panicked face as if he had just noticed something. This makes the viewer wonder whether the boy has caught thing person watching them or whether it is from a different part of the film. Then quickly cuts to a shot of another member of the family looking through their caravan at some flashing light in the hills. Again quickly cuts to a close up shot of the girl looking closer into the window then suddenly someone slams into the window. This creates tension and excitement for the viewer as they wasn't expect it. The trailer then cuts to a shot of boy saying to the girl 'There are like people or something living in those hills.". This then alerts the viewer that these people have now discovered these people and they wonder what will happen to them. It then cuts to a shot of another member of the family in the dark and he see something moves. This creates more excitement for the viewer as they want to know what these people or things are and what will happen in the film. You can then start to hear this heart beat noise, which makes the viewer feel more involved in the trailer as they start to feel panicky just like the characters in the films. While the heart beat noise is still [playing you can see a very dark shot of the man standing in a house while shouting hello. This shot has lack of lighting to make the viewer think that their is something hiding in the shadows. A fade transition is then used in the cut for the next shot. This fade creates tension for the viewer as they are waiting to see what happens next. You then hear the man carry on shouting something in a sound bridge while another shot is played of a strange looking man turning around quickly to face the camera. The deformed face and how quickly he turned round would have come to a shock for the viewer which would have caused more tension and excitement. The shot quickly then changes to another member of the family with a loud drumming noise used then you then hear a strange laughing and breath noise over a women crying. This sound bridges over to the next shot of another member of the family about to look through a gap in the door. Suddenly the door breaks through and someone grabs the man by the neck. A serious of shots through the film are then played for less than a second for each shot. as the seconds are not played long enough for a viewer to be able to see what they are this confuses the viewer and makes them wonder what is going on. A muffled gun shot noise is repeatedly played over these shots to create suspense for the viewer. Then muffled gun noise stopped playing and the shots slow down again. A few more shots from the film are then played with a girl voice screaming over the top. a close up shot if then used of another deformed face. During this shot a different gun noise is used. The whole point of this shot is to shock the viewer again with the deformed face and the quickness of the close up. This creates tension and excitement for the viewer. The same muffed gun shot noise is used again while a series of shots are played but so quickly that the viewer can not make out what they are. again, this confuses the viewer. A shot of someone trapped in a freezer is then played with a man screaming over the top of it. This shot is used to frighten the viewer as one of the things that people are most scared of is being trapped and not being able to get out of somewhere. Another close up shot of a deformed face is used again to shock the viewers. A series of shots from the film are then played again but in slower cuts so the viewer can get a better viewer of whats going on. The sound that is being played over these shots is like a Frisbee noise as is these things will keep coming back to them. The trailer then fades out to a shot of the film title with someone breathing over the top. This then fades out to a shot of some creepy hand touching the women's face while the same deep breathing turns into a weird creepy laugh. This is a long cut which is used to build up suspense as the viewer waits for something to happen. The trailer then zooms in on the women's eye and ends with the tay line to the film, "The Lucky Ones Die First". The costumes used throughout this trailer are modern day clothes for the normal family who are travailing to go on their holiday. The producers have decided to use modern clothes to make the film seem more realistic which makes the whole trailer more thrilling for the viewer. Through the trailer you never really get to see what the deformed people are wearing which makes the viewer feel them familiar to them which adds to the shock when they first see them. The only item of clothing that you see one of these people wearing, or the viewer can only guess is one of these deformed thing, is the red hooded top. The red hooded top symbolises dangers and blood. Overall I think this trailer represent the film The Hills Have Eyes as a very shocking horror full of action and goer. For any of those viewer who enjoy horror and thriller films this trailer would defiantly be an interest to them. Seeing all of the short takes combined with the sound effects suggests to them that this film is compact with action and thrills.

No comments:

Post a Comment