Friday 25 June 2010

Star Wars Promotion Packaging

Star Wars Magazine Front Cover






















This is a Star Wars magazine front cover. This front cover meets the conventions of a magazine front cover as it includes a masthead, right hand side third which is structured around the main image, and price.
The main imaged used on this front cover is of one of the main character in the star wars series and is know to be an icon for some. Using a well known acting on the front of a magazine is a good way to interest new readers. The man is in a Jedi's costume with a light saber proper which represents the fighting action in the film. In the back ground you can see an army of stormtroopers which represents the sense of control and wars which the film entails.
as Star Wars is a huge and well known film, this allows them to create a simple but effective film magazine cover as it is known world world. having a well known actor from the film as the main image would draw every Star Wars fan to the magazine. So any fan of Star Wars would be immediately engaged in the magazine just by the icon.
This poster has helped me with planning my own magazine cover for a film because I have realised that i wont be able to create something as simple as this, as the trailer i am making no one will know anything about it before hand.

Star Wars Film Poster




















This is a film poster of Star Wars. This poster meets some the convention of a film poster as it has the title, main image, billing board, and date.
The main image is of nine different images from the film all cropped and layered over each other. Having the images layered out like this on the film poster makes it seem like their is a lot of chaos and action in the film. One of the images is of two men in dark costumes fighting with light sabers, with represents the fight scenes in the film, so this would defiantly attract any of those fans who love action films. Also, you can see that these images have been slightly edited where they have added a cartoon and sketch affect. The makes of Star wars have decided to do this so the film poster doesn't just attract to the older ages in their audience, it would also attract the young ages, and as Star Wars is a world wide known film this is imported that it meets all their audiences standards.
In the poster the colour scheme that they have chosen is black, red and orange. for most of the poster the colour black has been used because any fans of Star Wars would know that their is a dark side which plays a huge part in this episode. The red has been used to represent the romance between two of the characters in the film and the death in some other parts of the film. The other colour they mainly used in the film poster is orange. This colour represents the neutral feeling that one of the characters goes through between the dark side and the good side. so the colour shows the confused feeling that the character goes through during the film.
This Star wars poster would appeal to its audience as it shows the action and the difference between the two sides. As Star Wars is a huge hit globally everyone would already be appealed to the poster as it is clear which film it is with the Darth Fader image in the background.
This Star Wars film poster relates to the Star Wars magazine front cover and the Star Wars Return of the Jedi trailer because the use of colour in all three are very similar, and all of the images and camera shots used mainly represent the action and fighting scenes in the film.
Overall i think this film poster represents the Star Wars film in a way that entices all action film lovers to come and see the film; even though this is what the film is mainly about they should be trying to widen their audience and advertise the romance films and the confused feelings that some of the characters go through. Therefore i think the film poster does an extremely good job at grabbing their target audience attention, but not trying to widen their audience. Analysing this poster has made me realise that in my planning i should considering including all aspects of a film in the poster not just one. This would engage more people in the audience to be interested in the film.

Star Wars - The Revenge Of The Sith Trailer


The trailer of Star Wars - The Revenge Of The Sith starts off with two establishing shot of two ships flying towards a planet and then another one following after showing a large building city within that planet. this would immediately attract the attention of any Star Wars fans as they would know just form these two shots that this trailer is defiantly for Star Wars. The next shot is a close up of one of the Dark Sides leaders persuading one of the Jedi's from the good side Anakin Skywalkerto learn evil powers that are so powerful that their known to be unnatural. It then shows a close up shot of the good Jedi reaction and that his persuasion was clearly working on him. This would interest a viewer to watch the film as they would want to know what would happen next in the film and whether he would gain this evil power or not. It then does another establishing shot showing where the next characters in the next scene will be. The next shot is a wide shot shows Anakin Skywalker walking with another Jedi but this time you see the good side of Anakin where him and this other Jedi is planning how to stop all this war happening. The trailer then shows some quick establishing shots of the wars happening throughout the film,. These quick establishing shots would defiantly interest a viewer to watch the film especially if they were a huge star Wars fan to begin with and a lover of action films as they would see that this film entails a lot of action. In the trailer it then cross cuts from more war and fighting scenes from showing mid shots of characters expressing their feeling about Anaika and that they don't trust him. This is showing another side of the film that isn't just action or fighting, its showing how some of the characters feel and that the film entails a twist and some confusion; so this twist could entice the viewers to go see the film or encourages viewers who wouldn't usually go and see the film to go and see it. Within the cross cutting shots of the war scenes happening, you see another mid shot where the evil man from the dark side is continuing to persuade Anakin to go against the Jedi's on the other side. the twist continues when we see a wide shot of all the Jedi's together and telling Anakin that they don't trust him. these two shots would encourages viewers to continue to watch the trailer and go and see the film as they would want to know why the Jedi's are unsure about trusting him and what this evil man on the dark side is planning. In the next cross cut we see two mid shots which shows both of the sides clashing, where the Jedi's on the good side have threatened the evil man on the dark side and you can see the beginning of a fight happening. This scene in the trailer is showing the viewers more actions which is involved in the film; this would have the same effect on the viewers as the previous action clippings. Ten various action clips from the film are then used in ten seconds of the trailer. Having a second between each clip creates tension and excitement for the viewer. This would encourage viewers ho love film that build up tension or excitement to go and see the film as the trailer puts the film in that perspective. We then see a clipping of the same man from the dark side telling someone that all the Jedi's are enemies, but his voice is then played over a few of the next following clips. The editor has done this so the viewers are left wondering who this man is saying this to and why he is saying.
The first sound you hear on the trailer is of one of the spaceships used in the film. this space ship sound is very recognisable as being on Star Wars; so as a viewer hearing this noise they would automatically know it was a trailer for Star wars. Then the sound goes some familiar music that is used ion each Star Wars film when they change from scene to scene. We then see a various of scenes that used dialect which i have already spoke about, but in the background of these scenes you can hear another familiar Star wars tune that is used in the other Star Wars episodes. This is played in the background so it reminds the viewers or the regular Star Wars audience of the previous episodes and how much they enjoyed them, so they would think they are going to enjoy this episode also. Throughout the trailer you see various action and war scenes from the film, in these scenes you can hear guns being shot, explosions, light saber clashing, drum noise, Chew backer noises, Darth Vader noises. All of these sound effects are known all around the world to be from the well known film Star Wars; so therefore the editor has used these sound effects to remind Star Wars fans how great the previous films were and that this episode is going to be just great. in the part of the trailer were the editor has used cross cutting from ten different scenes in the film in ten seconds, the editor has also used a drumming sound effect each time a straight cut is used; this creates a heart beat effect and it creates tension and excitement for the viewer.
The Costume that all the characters are wearing is what the characters have worn in the previous films, this would remind Star Wars fans of the previous episodes and what the plot was about. This would encourage their audience and the regular Star Wars fan to go and watch the film because they would realise how much they enjoyed the previous Star Wars film.
The Star Wars trailer relates to the poster and to the magazine front cover as they have used similar colours. the colours that have been used throughout the trailer are very dark and suttle colours. I think this has the same effect as the colour scheme did on the poster and on the magazine front cover; that it represents the action and war scenes which the film entails.
I think the trailer has represented the film being a huge action and war film as it builds up tension and excitement from a viewers point of view, and most of the trailer is war scenes from the film. For most Star Wars fans this would be exactly what they would be looking for in the next Star Wars film, a film full of action and excitement; but if the editor was interested in widening their audience i think he should of included other romance scenes from the film. From analysing this trailer i have learnt that including a lot of sound effects like drumming noises and explosion can have a huge effect on the reviews and engage them in the film more.

No comments:

Post a Comment